Still guessing what to post โ and wondering why it's not working?
FOR WOMEN-LED FOUNDERS & CREATIVES
Introducing Founders: Building an Organic Marketing Strategy โ the exact content framework used in real 1:1 strategy sessions, now in a guide you can come back to again and again.
A content system built for founders, not content creators.
You don't need to post five times a day. You need a structure you can repeat -
one that builds trust, attracts the right people, and doesn't eat your week.
โ Know exactly what to post and why it works
โ Create high-impact content in 1โ2 hours per week
โ Show up authentically on video without performing
โ Stop guessing metrics โ know which content is converting
โ 30+ hooks, templates, and checklists you can use instantly
โ A 7-day action plan to start strong from day one
Developed by Vivian Wei, marketing agency owner with over 7 years of experience
โ Over 2,000 pieces of content created
โ 15Million+ views
โ 13,000+ hours editing
โ 25+ clients
๐ Hi, I'm Vivian Wei, founder of Shudio.
I've helped over 20 brands grow a strong social media presence, generate leads and build an online community.
Hey, I'm Viv ๐๐ผ โ founder of Shudio, a marketing agency and consulting practice working with hospitality, product-based, and service-led brands across Australia.
I started this guide because I know how hard it is to create content for your own brand. Not in a "I've read about it" way โ in a I've been there and it's exhausting kind of way. The algorithm makes you feel like you have to keep up with a numbers and trend game instead of just saying what you actually think. And on top of running a whole business, adding marketing to the list can feel like it's constantly getting in the way.
We work with everyone from cafรฉs and restaurants to builders, dentists, and e-commerce brands. A lot of our clients are in hospitality โ and as someone who grew up as a restaurant kid, I'm still not sure if that was subconscious or intentional. But somehow things came full circle.
Whatever industry you're in, I know that marketing takes up a big chunk of your time โ and as a business owner, time is something you really can't afford to waste. The truth is, it's not that you're bad at content. Most founders aren't struggling because they lack ideas โ they're struggling because they haven't found a structure that actually fits the way they work.
So you end up spending hours filming and editing, second-guessing what to post, and wondering why some videos land and others do nothing.
I had a client come to me for consulting who felt completely lost with their brand positioning โ they didn't know how to show up or what made them different. Instead of adding more to their plate, we stripped things back and got really clear on one thing: their legacy and culture. From there, everything clicked. Their audience became clear, their storytelling found its direction, and the results followed โ Reels going viral, leads coming through the door.
That's what the right structure does. It makes everything you're already doing work harder.
This guide is a distilled version of the frameworks I use inside private 1:1 consulting and strategy sessions. It's built for founders with real businesses and real schedules โ because your marketing should work for you, not the other way around.
Vivian Wei,
Founder, Shudio & Vivian Wei Consulting | Sydney, Australia
Trusted by founders who want content that's simpler and higher impact
Here's exactly what's inside the
Founders: Building an Organic Marketing Strategy
Everything you need to build a content system that's clear, consistent, and actually works for the way you run your business with VIDEO and applicable resources!
The Core Guide โ Founders: Building an Organic Marketing Strategy [RRP $99]
Seven chapters of frameworks, strategy, and real examples โ from why founder storytelling converts, to how to structure every piece of content you create.
30+ Scroll-Stopping Hook Formula Bank [RRP $37]
Industry-specific hooks written for hospitality brands, coaches, product founders, service businesses, and creatives. Stop starting from scratch โ swipe, tweak, and post.
7-Day Content Starter Plan [RRP $29]
A day-by-day action plan with checklists that takes you from zero to your first three pieces of content โ a Reel, a carousel, and a static post โ in one week.
Weekly Content Workflow Template [RRP $27]
The exact planning and filming schedule that fits into 1โ2 hours per week. Know what to do on Sunday, what to film on Wednesday, and when to edit and post.
Edit Without Overthinking Checklist [RRP $19]
A simple step-by-step checklist for editing Reels and carousels fast โ trimming dead space, adding captions, pacing your cuts โ without needing to be a professional editor.
Monthly Content Review Tracker [RRP $19]
A no-spreadsheet-required framework for reviewing what worked each month โ saves, shares, DMs, and watch time โ so you stop repeating content that goes nowhere.
BONUS: Founder Story Prompt Pack [RRP $37]
Four plug-and-play prompts that turn your experience, values, and behind-the-scenes into content that builds trust โ without oversharing or feeling forced.
TOTAL RRP: $267 AUD
WHY FOUNDERS CHOOSE THIS GUIDE
4 REASONS WHY THIS IS DIFFERENT
DESIGNED FOR BUSY FOUNDERS
No "post 5x a day" nonsense. You'll learn to create high-impact content in 1โ2 focused hours per week, using a system that fits around your actual business.
LOW LIFT, HIGH IMPACT
Spend less time creating and more time serving clients. The frameworks reduce content stress immediately โ because structure replaces guesswork.
BASED ON REAL WORLD RESULTS
Every strategy in this guide has been pulled from client campaigns that actually generated engagement, enquiries, and sales. Nothing theoretical.
WORKS FOR ANY BUSINESS MODEL
Cafรฉs, coaches, product brands, designers, service providers โ the principles stay the same. Industry-specific examples help you apply them instantly
MY PROMISE TO YOU
30-Day Implementation Guarantee
If you follow the framework and don't feel more clarity and consistency in your content within 30 days of purchase โ email us and we'll organise a full 100% refund within 24 hours.
That's how confident we are that this works.
A SYSTEM THAT REPLACES GUESSWORK
No more staring at a blank draft wondering what to post. You'll have a repeatable weekly structure โ hooks, scripts, formats โ so every piece of content has a job before you even hit record.
CONTENT THAT BUILDS TRUST BEFORE THE SALE
Your audience isn't ready to buy after one post. This guide shows you how to stack the right touchpoints โ so by the time someone reaches out, they already feel like they know you.
RESULTS YOU CAN ACTUALLY MEASURE
Stop chasing views. You'll learn which metrics actually signal growth for a founder (saves, DMs, watch time) โ and how to tweak what isn't working without starting from scratch.
Frequently Asked Questions
Do I need to be confident on camera?
No. You'll learn how to create content that works even if you're not naturally "performative" โ including voiceovers, b-roll formats, and simple talking-to-camera structures that feel like you, not a performance.
Is this for complete beginners?
It's best for founders who have made content before (even a little) and want to improve structure, consistency, and performance. If you're brand new, you'll still get a lot from the strategy and storytelling sections โ but the editing chapters assume some basic familiarity with content creation.
How long is the guide?
You'll expect to find a ~70-page ebook. The guide is designed to be easy to read and even easier to revisit. It's structured to feel like a practical playbook, not a dense textbook โ you can read it in one sitting or dip into individual chapters as you need them.
How quickly will I see results?
Most people feel the shift immediately โ because they stop guessing. Tangible results (more saves, engagement, enquiries) depend on consistency, but the guide is designed to help you create clearer content in less time from week one.
What platforms is this for?
It's built with Instagram and TikTok in mind, but the frameworks apply to any short-form content platform. The storytelling and structure principles also translate to YouTube Shorts, LinkedIn video, and even email marketing.
Do I get templates?
Yes โ you get 30+ hooks, a weekly content template for different founder types, a content structure checklist, an editing checklist, and a full 7-day starter plan. Everything is designed to be plug-and-play from day one.
What format does it come in?
The guide is a PDF, delivered instantly by email after purchase. It's designed to be easy to read on screen and print-friendly if you prefer a physical copy.
Stop overthinking video content.
Start creating content that works.
The exact structure and system you need to build visibility, trust, and growth โ without becoming a full-time creator.
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